Search Here

Search Here

Saturday, June 28, 2008

Earn money through Pay Per Click and Internet traffic


My friend Richard happened to see my blog site and asked me:
' Why your blog site so many advertisement? '
I believe he is new to this because he does not even know what is blog?
I started blogging on this site since 14th oct 2007.
After one month of blogging, a blogger suggested to me to apply for adsence programme that relevant advertisement will be placed on my blog pages and i will earn revenues [ Coffee money ]whenever readers click on my goggle advertisements, so call Pay Per Click.
After that, i applied for the adsence programme and the application was approved on 10th Dec 2007, the next day the advertisement could be seen on my blog pages.
Since 11th Dec 2007 until now , about 2 month, i observe the following:
1. More page view will generate more revenues due to more click on advertisement.
2. Interesting topics will attract more readers.
The key point is if i really want to be a blogger who can really earn big, i have to fullfill the following:
Qualiy blog---It is really important to write blogs with good quality contents which then can detain repeated readers.
Internet traffic---If my blog site has no internet traffic, then who is going to click my advertisement.
This is my little thought about Pay Per Pay and Internet traffic.

Global mindset


I am happy to see so many races here, all people can live peacefully. We respect each others and work hard to contribute something to the society and country.
Although here has no natural resources but only has " Human resources "
The government has invested a lot on education so as we have the capability and skills to survive in this competitive global world. We have to go globally, constantly look out new opportunity in business, etc. From the media, I learn that many countries from middle east, Asia, Europe even Africa welcome us for investments, consultancies, etc.
Similarly, many foreigners come here to work as Doctors, Engineers, Teachers, Maids and so on. For me, I welcome them warmly because we are all the same-Human being, am I right?

Friday, June 13, 2008

How To Make Your Viral e-Book Well Known?


What is Viral ebook?

If you already have an e-book. But it is still just in your possession. You will not benefit from it unless you let others know that you have that e-book. You have to make the online world know about your e-book and start making it become viral.

How do you advertise or promote your e-book so that many readers will know your viral ebook in this cyber world?

Promoting Your Viral e-Book

Producing a viral e-book is to generate sales and increase your revenue within just a short period of time. For that to happen, your e-book should have maximum exposure as possible. But if you try to do it all on your own, that would definitely take all of your time and is not efficient. Please don’t do it yourself. Make it viral by others. How?

Firstly, clearly define your target market. Having a well defined set of audiences will make your promoting time more effective and efficient.

Next, you should do is create a newsletter or an ezine that will reach your target market. Start to build a list of subscribers for a newsletter that might interest your potential customers. This newsletter can have articles, tips, news and other updates related to your e-book and your product. This ezine should prominently feature your e-book. It will be useless to create an ezine if your site and products are not promoted in there.

Once you have thought of what to put in your newsletter, it is now time to gather subscribers for your ezine. To get a subscriber is to include a page in your web site where people can subscribe. Having a small pop-under box where people can place their email addresses to subscribe also works, no matter how terribly annoying it may be.

Have your newsletter listed on group subscription forms and on the inside pages of high traffic Web sites. Signing up for a free publisher account on sites such as Idea Marketers will also be beneficial because you can add your newsletter in their directory.

Other than newsletters or ezines, you also have to actively promote your e-book on your own web site. A good way to have it seen in your site is to devote a single page, or even more, just for the e-book. Listing in together with all your other products will do no good.

Make it easy for your visitors to find information about your e-book anywhere in your site. Feature the e-book on all the pages, if possible, or add a navigation bar just for it. Featuring some good excerpts from the e-book will also arouse their curiosity and most likely lead them to get your e-book.

As the author of the book, include information about yourself as well. The more people know about you, the more they will build their trust on you. Having a picture also adds more credibility to your personality.
There are also a lot of e-book directories out there. Make sure that your e-book gets listed in every single e-book directory there is to gain more exposure. Joining forums that talk about the same topic as your e-book is also one way of actively promoting it. You can post threads or reply to other people’s concerns that may be related to what your e-book is offering.

If you want to maximize exposure, apply one of the principles of viral marketing. Give your viral e-book for free to people who might find it useful and interesting. You just need to gather a list of potential customers then send the e-book to them for free. Just make sure that it will not appear like a spam message; else, it will just damage your e-book and may not reach its full potential that you would desire.

These are just a few examples on how you can promote your e-book. There are a lot more possibilities that you can explore. You just have to be imaginative and creative. But these methods can be sufficient enough for you to start promoting your viral e-book.

How To Achieve Internet Marketing Solutions Without Overspending

Internet has made this world an open enterprise. It has become important for companies to further expand their market and consumer targets. The best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, location and financial level. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

Present, you can use varied type of Internet Marketing Solutions that is being offered by companies which can be your tool for support the of your consumers. This solution maybe email marketing, search engine optimization etc. Since you need to maximize your return profit, you have to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory and learned easily.

Email marketing is a common Internet marketing Solution and it is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to your newsletter. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

Wednesday, June 4, 2008

SWOT Analysis -Wal-Mart .

V.Ratheeswaran

Diploma in Business Administration

(Student No –DBA 0707119)

Cyberlynx International College

June 03, 2008

SWOT Analysis

A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. Normally firms use SWOT analysis to develop a competitive

Advantage.

Wal-Mart .

Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, as well as the largest toy seller in the U.S. It also owns and operates the North American company of Sam's Club.

Wal-Mart operates in Mexico as Walmex, in the UK as ASDA, and in Japan as Seiyu. It has wholly-owned operations in Argentina, Brazil, Canada, Puerto Rico, and the UK. Wal-Mart's investments outside North America have had mixed results: its operations in South America and China are highly successful, while it was forced to pull out of Germany when its venture there was unsuccessful.

Wal-Mart has been criticized by some community groups, women's rights groups, grassroots organizations, and labor unions, specifically for its extensive foreign product sourcing, low rates of employee health insurance enrollment, resistance to union representation, and alleged sexism.

Strengths.

A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage.

  1. Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.

  1. Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA)
  2. The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement.
  3. A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them.

Weaknesses.

The absence of certain strengths may be viewed as a weakness.

  1. Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.
  1. Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors.
  2. The company is global, but has has a presence in relatively few countries Worldwide.
  3. In some cases, a weakness may be the flip side of a strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.

Opportunities.

The external environmental analysis may reveal certain new opportunities for profit and growth.

1. To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.

2. The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.

3. New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-based sites.

4. Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.

Threats.

Changes in the external environmental also may present threats to the firm.

  1. Being number one means that you are the target of competition, locally and globally.
  2. Being a global retailer means that you are exposed to political problems in the countries that you operate in.
  3. The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.

  1. 'Wal-Mart Stores, Inc. is the world's largest retailer, with $256.3 billion in sales in the fiscal year ending Jan. 31, 2004. The company employs 1.6 million associates worldwide through more than 3,600 facilities in the United States and more than 1,570 units . . .more?

Search Here

Search Here